Retail Opportunities
With over 7,000 square metres of premium airport retail space, Adelaide Airport offers an unmatched opportunity to showcase your brand in one of South Australia’s most iconic fashion, food, and lifestyle destinations. Every year, more than 8.5 million passengers pass through our terminal, creating a vibrant marketplace for retailers to connect with a diverse audience.
We are looking for innovative retail solutions to complement our existing mix of leading brands. Whether you’re an established retailer or an emerging brand, Adelaide Airport is the perfect location to open a shop in the airport and engage with travelers in a dynamic environment.
Why Choose Adelaide Airport for your brand?
Exposure
Benefit from direct exposure to an immense and growing customer base, reaching over 8.5 million passengers annually.
Captive Audience
You'll engage customers during their extended dwell time post-security, when they are most relaxed and receptive to purchasing.
Brand Equity
Locating here allows you to align your brand with the prestige of air travel, instantly boosting your brand's reputation for quality and global relevance.
Diverse Shoppers
Exposure to a wide-ranging customer base, including international and domestic travelers, airport staff, and meeters and greeters.
Long-Term Retail Leasing: In-Line Stores
For brands seeking a permanent, high-profile presence at Adelaide Airport, our in-line retail stores offer the ultimate commercial platform.
Adelaide Airport goes beyond the traditional landlord role; we work as a dedicated partner for your tenant success. We collaborate closely on innovative store design, visual merchandising, and joint marketing strategies to ensure maximum sales penetration. Securing an in-line store guarantees your brand is continuously showcased to millions of travelers, cementing your position as an integral part of the premium airport experience.
Pop-up Shops & Kiosks: Flexible High-Impact Retail
Want to make a big impact in a short time? Our flexible pop-up shop spaces and kiosks allow you to create highly memorable brand experiences for passengers.
Pop-up retail at Adelaide Airport is a powerful way to build brand awareness and drive sales, whether you're running a seasonal promotion or hosting an exclusive product launch. This format offers a unique lease that provides scale and flexibility without requiring a long-term commitment, making it an ideal strategy for rapid market testing and high-visibility campaigns.
Dynamic Activations
Connect with a captive, high-value audience through dynamic Activations in our premium terminal environment. Experiential Activations create memorable, high-impact brand experiences—from product launches to interactive displays—capturing the full attention of travelers and staff in key thoroughfares.
Showcasing your brand here reinforces your reputation for quality, as travelers are often in a positive and receptive mindset. These programs offer unique ways to engage deeply with an audience that has significant dwell time.
Advertising at Adelaide Airport
Leverage our extensive advertising opportunities, managed by JCDecaux, at every touchpoint of the departures and arrivals journey to reach and influence audiences precisely when they have extended dwell time.
Advertising in this dynamic environment allows you to communicate your brand message to a captive, high-value audience in a premium terminal setting. These strategic placements ensure maximum visibility and impact, complementing the deeper engagement offered through brand activations.
Vending Solutions: Retail Convenience
Vending machines provide a highly convenient, round-the-clock retail solution perfectly suited for our high-traffic airport environment.
This cost-effective and efficient way to engage passengers offers instant access to your products—from travel essentials to impulse items. Vending effectively caters to both essential traveler needs and instant purchases, maximizing sales capture during early morning, late-night, and high-volume periods when staff is limited.
We are looking innovative vending concepts to provide a dynamic, useful, and truly exciting retail service for our passengers around the clock.
How to secure a space within Adelaide Airport
Adelaide Airport offers premium airport retail opportunities for brands to connect with millions of travelers.
To secure a space, you’ll need to prepare the following information:
Financial Proposal
- Company profile including director information
- Forecast sales
- Business plan
Corporate Proposal
- Experience in the industry (Australia or internationally)
- References to similar successful offers
- Innovative use of technology for passenger engagement
- Commitment to joint e-commerce strategies, data sharing, and initiatives with Adelaide Airport
- Management framework for a productive partnership
- Staff training, customer service, and incentive programs
Concept Proposal
- Competitive pricing plan aligned with off-airport domestic market
- Visual merchandising plan consistent with brand image
- Promotion and marketing plan to boost penetration and transaction values
- Visual representation of store and signage design (plans, elevations, renders)
Have any questions? We'd love to hear from you.
Opportunities are now available for businesses to secure space at Adelaide Airport. Enquire about The Terminal today.